When R.M. Beall opened a small-town five-and-dime in Bradenton, Florida in 1915 with one single purpose - “outfitting families for less” - he had no idea it would prove to be the start of an incredible story that would span generations. Bealls has defied the odds of retail and prospered through the Great Depression, two World Wars and numerous economic booms and busts. This is a story of a fine-tuned family philosophy, strong leadership and foresight, lasting business partnerships, constant evolution, and incredible customer loyalty.